PAID SEARCH AND SHOPPING
Leveraging cutting edge management techniques, user orientation, and publisher toolsets, we are able to deliver the best performance across paid search channels. Keywords are no longer the only performance driver and we are able to leverage a wealth of experience in user targeting to find shoppers with the highest propensity to buy.
PAID SOCIAL MANAGEMENT
As audience data becomes more plentiful and portable, opportunities are emerging all over the social media ecosystem to engage your target more directly. By carefully analyzing your existing user base, product catalog and media results, Otoro can develop a customized approach to paid social designed to deliver profit outcomes, not just views and clicks.
MEDIA INSIGHTS AND STRATEGY
By analyzing your media mix, KPIs, and your users online behavior, we can build strategic insights to help you more effectively allocate budgets, set profitability targets, and make merchandising decisions. We are media and tool agnostic and can help you make strategic investment decisions based on actual business results, not on technology constraints.